How To Make Digital Business Cards for Real Estate Professionals [+Benefits & Best Practices]

As a realtor, staying networking-ready means you won’t miss out on valuable opportunities to connect with potential buyers. And one tool you need to achieve this is a digital business card (or virtual business card). 

This modern and practical networking tool offsets the many limitations of traditional paper business cards. And its use extends beyond events; you can use it in any networking scenario. 

Continue reading to learn how to make a digital business card for real estate professionals. We will also teach you how to make it a powerful tool for your networking efforts. 

Let’s dive right in!  

Table of contents

1. How to make digital business cards for real estate professionals
2. Top 5 ways digital business cards can help real estate professionals
3. Top 5 digital business card best practices for real-estate professionals
4. Make a digital business card for your real estate practice with Uniqode

How to make digital business cards for real estate professionals

Creating a digital business card is easier than most people think. Here are four simple steps to make a digital business card for real estate professionals. 

1. Choose your digital business card template
2. Add your profile information, contact details, and social links
3. Customize your digital business card
4. Enable networking features as per your requirement

Note: We will use Uniqode’s digital business card solution for this demonstration: 

Step 1: Choose your digital business card template 

Choose from a number of templates to suit your style and professional needs. The template you select sets the tone for your real estate digital business card.

Step 2: Add your profile information, contact details, and social links 

You will automatically reach the SETUP tab after choosing a template. Begin by adding your profile Information here. 

Your profile includes basic details such as your name, headshot, company name, logo, and a professional summary. 

Scrolling down reveals the section where you can add your contact details. Include your phone numbers, emails, web URLs, and business location (via Google Maps). 

Scroll down to the Social Links section to embed your social media handles in your card. You can include 20+ social media links with corresponding icons. 

This helps potential connections easily find and follow you online.

Step 3: Customize your digital business card 

Proceed to the DESIGN tab by clicking “NEXT”. Here, you can personalize your digital business card’s visuals to align with your brand identity. 

Select font styles and sizes, and tweak color schemes to make it uniquely yours (there’s a hex editor as well).

Use the Layout dropdown to switch to an entirely new digital business card template and experiment with designs and layouts if needed. 

Step 4: Enable networking features as per your requirement 

Once you’ve designed your digital business card, click “NEXT” to go to the LAUNCH tab. Enable features based on your requirements, such as: 

1. A custom domain for your digital business card 
2. Automatic contact downloads upon card scanning 
3. Tracking of viewer locations
4. Two-Way Contact Sharing to collect warm contacts 
5. Incorporating your organization’s QR Code templates

Click ‘FINISH’ after enabling your required advanced settings. You can now begin sharing your digital business card.

Top 5 ways digital business cards can help real estate professionals

Digital business cards have emerged as indispensable tools for networking. Here are some of their benefits for real estate professionals: 

1. Never miss out on networking opportunities
2. Conduct eco-friendly and sustainable networking
3. Instantly get your prospect’s contact information
4. Let potential buyers interact with your card in real time
5. Make your networking initiatives data-driven

1. Never lose networking opportunities 

Unlike paper business cards, your digital business card stays with you at all times (in your mobile device). 

You can share your digital business card via Google Wallet (or Apple Wallet). 

This paperless and contactless sharing method can help you project a tech-savvy and professional image. 

It also eliminates any risk of forgetting or misplacing your card, especially when needed. You are always prepared for any networking interaction.

2. Conduct eco-friendly and sustainable networking  

Digital business cards facilitate 100% paperless and sustainable networking. 

It allows realtors to significantly reduce the substantial costs and environmental impact of printing paper business cards. 

With these eco-friendly business cards, you can easily resonate with prospects who care about sustainability. Your organization can save as much as 87% on its business card expenses.

3. Instantly get your prospect’s information via two-way contact sharing

Enabling two-way contact sharing will allow your recipients to submit their contact details through a form in your card. This can be an effective strategy to generate warm leads. 

Each contact detail submission gets recorded in your solution’s digital address book. You can view and manage your collected contacts from this address book and export them to your company’s CRM software.

4. Let potential buyers interact with your card in real time 

Unlike paper business cards, digital business cards offer real-time interactivity. Receivers can access your card details with a single click, making it easy to connect and engage. 

For instance, recipients can initiate a call by tapping a phone number. They can also explore your external resources by clicking a provided URL.

Pro tip: To maximize engagement (and your chances of landing a deal), ensure the URL leads to a landing page optimized for speed and smooth browsing. First impressions make or break a sale, and you don’t want potential clients to get frustrated because of a bad user experience. 

5. Make your networking initiatives data-driven 

Paper business cards do not offer any measurable insights into the success of your networking efforts. 

In contrast, you can track and analyze digital business card engagement metrics, such as: 

1. The total number of views your card has received
2. The total number of times someone saved your contact information
3. The total number of unique recipients your cards reached
4. Details about the devices used to view your cards
5. The exact hours of the day users are viewing your cards
6. The specific locations where recipients view your cards

These insights allow realtors to make data-driven decisions. It helps identify the most fruitful events, key contacts, and resonating messaging strategies. 

The top 5 digital business card best practices for real-estate professionals

Here are some best practices to remember when making digital business cards for real-estate professionals: 

Make a digital business card for your real estate practice with Uniqode

Building a solid network is a key factor in achieving success as a realtor. But you must use the right tools to effectively build those connections.

With Uniqode’s digital business card solution, you get all the functionalities you need to create, manage, and share digital business cards at scale. 

1. Share your digital business card via Apple Wallet (or Google Wallet).
2. Use Two-Way Contact Sharing to capture your recipients’ contact details through a form in the card you share.
3. Track and analyze your digital business card’s engagement metrics to finetune your networking strategies.

You can access all of these functionalities and more without downloading an additional app. The solution also secures your networking activities via enterprise-grade security measures.

• Author Details

Author Details

Vanhishikha Bhargava

Vanhishikha is a B2B SaaS content marketer and writer who likes to tap into the search intent of target audiences and use the data to guide marketing strategies and create content that resonates with them. She is also the founder of Contensify, a SaaS marketing agency for startups and scale-ups.

vanhishikha.b@beaconstac.com