How To Create QR Code for Google Forms: The Better Way

If you’re here, you must have encountered ad-ons while trying to create a QR Code for your Google Form. Chances are you weren’t convinced, and that’s for all the right reasons! 

For starters, those QR Codes are static, meaning you won’t be able to update the forms or change the QR Codes’ look and feel. They’re also like one-way traffic; you can only track the number of form responses. There’s no way to ascertain the success of your forms, such as knowing the number of people who scanned the QR Code, their location, time, the device they used, and so on. 

If you want your Google Form QR Codes to be customizable, editable, or trackable, here’s how to make one the better way.  

Table of contents

1. What is a Google Form QR Code?
2. How to make a QR Code for a Google Form in 4 steps
3. QR Codes for Google Forms using add ons: leverage or limitation?
4. Benefits of using a dynamic QR Code for Google Forms
5. How can you use a Google Form QR Code?
6. Google Form QR Code: Things to keep in mind
7. FAQs

What is a Google Form QR Code? 

A Google Form QR Code links to a Google Form of your choice. You can use it from any relevant touchpoint for customer feedback, RSVP for events, share follow-up surveys, and more. 

Users can scan a QR Code using their mobile device to complete the form without searching for anything on the browser. This makes it easy to fill out the form, enhances their user experience, and creates a pool of first-party data.

How to make a QR Code for a Google Form

Before you proceed…

Before creating the QR Code, you must have the shareable form URL ready. Use the “Send” button at the top right corner of the Google Forms dashboard and click the URL icon. Then, hit “Shorten URL.” This will help create a less pixelated QR Code and make the form publicly shareable.

With the link ready, you need a QR Code generator to create a trackable QR Code for Google Forms. For this demonstration, we’re using Uniqode. If you don’t have an account, sign up for a 14-day free trial and follow the steps below. 

Step 1: Log in to the dashboard

Hit “+CREATE,” followed by the “QR Code” button, to start the process.

Step 2: Select the campaign type

We will treat the Google Form URL as any other website link. Hence, select “Website” from the list of campaign types.

Step 3: Set up the campaign and customize

Paste the Google Form URL in the box provided. Click “Next.”

Customize your QR Code for Google Form: 

• Select a predefined template and data pattern
• Add a logo and frame text
• Play the eye designs, shape, color scheme, or add a background
• Click “Next” once you’re done 

Step 4: Download your Google Form QR Code

Your QR Code is now ready to download. Based on your deployment material, choose a file format. Here’s a guide to help you choose the best file format for your QR Code.

You might also like: QR Code Generator for Google services

QR Codes for Google Forms using add ons: leverage or limitation?

Google’s native workplace marketplace allows users to create a QR Code for Google Forms under the ‘add on’ submenu in the extensions tab. 

While this may look like an obvious next step, here are some limitations that arise from using the add-on to create a Google Forms QR Code:

1. QR Codes generated using add-ons are static

If you generate a Google Form QR Code using an add-on, you get a static QR Code instead of a dynamic one. This translates to non-editable QR Codes. You cannot change the destination link or URL once printed. To redirect the existing QR Code to another link, you would have to regenerate, reprint and redistribute.

2. You cannot track the performance of a static QR Code

With a static QR Code, any performance metrics such as number of scans, location, device, and so on, cannot be captured. You may be missing out on important, detailed insights. However, with Uniqode’s dynamic QR Code, you can track your QR Code scans, and access in-depth analytics on campaign performance. 

3. No retargeting options available

You cannot retarget end-users with a static QR Code. However, a dynamic QR Code lets you reach out to potential customers and increase chances of conversion. You can use a QR Code retargeting strategy and reach out via Facebook and Google Ads. 

Please note: The QR Code retargeting feature is only available in the business+ plan. To know more, check out our list of QR Code generator pricing and features.

4. Limited formats 

Add-ons generally allow you to download a QR Code in PNG format. However, this means that the QR Code dimensions cannot be changed. For larger surfaces, resizing a QR Code in PNG format may lead to blurry, non-scannable QR Codes. 

On the other hand, with Uniqode’s QR Code generator, you have the option to download the Google Forms QR Code in PNG, JPG, EPS, SVG, and PDF formats. This way, with different formats you can still resize and retain scannability of the QR Code. 

Learn more: Our guide to download a QR Code in different formats

Benefits of using a dynamic QR Code for Google Forms

1. Easy to share and access

A Google Form QR Code allows you to share your forms across multiple viewpoints, from digital to physical marketing materials.

From posters to emails, you can add a Google Form QR Code across different collaterals and it would still be accessible with just a scan. This makes sharing easier compared to manually typing or sharing long URLS. 

2. Secure, compliant experience

Compliance and safety is the need of the hour, when it comes to obtaining and analyzing end-user data. Uniqode’s QR Code generator is SOC Type 2 certified and GDPR compliant. This prevents any phishing URLs, restricts any third-party access to data, and detects any inconsistencies in scanning. 

3. Customization

With dynamic QR Codes, you have the option to change colors, the shape of the QR Code and add a logo. Customers are more likely to scan a QR Code that reflects your brand image, logo or color, compared to a black and white QR Code. By customizing, you ensure brand recognition and awareness among consumers and also build trust.

4. Scalability

QR Codes can be reproduced and distributed easily, making them suitable for large-scale campaigns, events, or surveys.

Uniqode’s bulk QR Code feature lets you generate multiple Google Form QR Code’s at a time, and track them from a common dashboard.

How can you use a Google Form QR Code? 

#1 Track attendance in schools 

The process of calling out each student’s name for tracking attendance is a hassle. 

Instead, you can deploy a Google Form QR Code to let students mark themselves present. 

They can scan it to open a Google Form, fill in their details, such as their name and student ID number, and submit their response. 

These QR Codes also work well for online classes. 

Whether the class is on Zoom or Google Meet, teachers can share their screen during the call to display the Google Form QR Code. 

Students can scan it using their smartphones to mark their attendance promptly. 

Overall, using a QR Code for a Google Form reduces the time and effort required to track attendance. 

You might also like: How to use Google Form QR Code to track attendance.

#2 Conduct surveys and polls for market research

Let’s say your brand is planning to launch a new product and wants to gather customer insights before building it. 

Rather than pasting the URL of your online survey on the flyer or poster, you can use a Google Form QR Code. 

Embed it on the flyer with the relevant frame text that lets users know that they can scan the QR Code to take a survey. 

This makes it easier for them to provide their valuable opinion while on the go. It also saves them the hassle of manually typing in the URL on their smartphones. 

These QR Code-based market research surveys add a digital element to the real world and come in handy when trying to grab the attention of your target audience. 

They’re also helpful during focus group sessions.

At the end of the session, you can ask participants to scan the QR Code to provide their thoughts on the product before its launch. 

Gathering these valuable insights from your audience is of paramount importance. It enables your brand to optimize and modify the product to cater to their preferences.

Related: Read an example of how QR Codes for surveys help recruiters connect with candidates in job fairs.

#3 Ease event registrations 

Gone are the days when people would fill out event registration forms on paper. 

Since online forms started gaining popularity over the last decade, people have become more accustomed to this method of registering for events. 

The next step is to make these online forms accessible everywhere for an omnichannel registration process.

To achieve this, you can add a Google Form QR Code to your upcoming event’s marketing materials, such as posters, flyers, and banners. 

Potential attendees can perform a QR Code registration and fill up the Google Form to register for the event. 

This convenient experience lets people register using their smartphones no matter where they are. 

Added pro tip –  If you’re hosting a launch party for your newest product, you can nudge consumers to RSVP using an appropriate incentive. 

Add a frame text to the Google Form QR Code that says ‘Scan to register, and grab a free sample’. 

This strategy further gauges their interest in the event and prompts them to attend. 

Also check out: How to use event QR Codes

#4 Collect feedback for your business

According to Microsoft’s research, 77% of consumers view brands more favorably if they proactively invite and accept customer feedback. 

Include a Google Form QR Code on the product packaging to let consumers share their feedback. 

They can scan the QR Code at any time to share their thoughts and insights on your product.

You can also add QR Codes on receipts to link to a Google Form. 

These Google Form QR Codes help enhance the post-purchase experience. 

The best time to gather feedback is a few days after the sale, giving enough time for the consumer to try out the product. 

This helps increase the quality and accuracy of the feedback provided and lets consumers know that their voice is valued. 

Added pro tip – You can also incentivize the feedback collection process to gather more insights and boost customer loyalty. 

Once a customer has scanned the QR Code and submitted their response, email them a coupon code they can redeem on their next purchase. 

You can add a frame text to the QR Code that says ‘Share your feedback and win a coupon for your next purchase to help increase response rates. 

You might also like: How to create a QR Code for Google reviews for your business or check out the best QR Code generator for businesses.

#5 Make learning fun with digitized quizzes and tests

Enhance the learning experience in classrooms with the help of a Google Form QR Code. 

Instead of handing out tests on paper, digitize them using a QR Code for Google Form. 

You can display it on a presentation slide to let students scan it using their tablets to take the quiz. 

This activity engages them further since it involves technology and makes the grading process easier since all responses are collected in Google Forms. You can also use QR codes to leverage engaging assessments to make learning more interactive and personalized.

Related: How to use QR Codes in the classroom

#6 Use it on product packaging

Include QR codes on product packaging or warranty cards for customers to register their purchases, providing valuable data for customer support and marketing efforts. You can even use them as market research surveys, allowing participants to provide opinions, preferences about products and services.

How to use a Google Form QR Code: Best practices 

#1 Use vector-scalable QR Code formats 

We recommend this QR Code printing guideline to download your QR Codes in a suitable format for your campaigns. 

We recommend using scalable vector formats such as SVG, EPS, and PDF to avoid distorting your QR Code when resizing it for multiple marketing mediums. 

This also ensures that the QR Code is scannable and maintains its resolution. 

#2 Add your brand logo to increase brand representation

Let users recognize your brand easily by adding a logo to your QR Code. This consistent representation helps customers remember your brand well, leading to higher scan rates. 

Learn more about creating custom QR Codes. 

#3 Pick the right QR Code size 

Your QR Code size should be at least 1 cm x 1 cm to be read easily by smartphones. 

You can also follow the 10:1 distance-to-size ratio to find the ideal size of your QR Code. This means that your QR Code size = Scanning Distance/10. 

Check out our QR Code sizing guide to learn more. 

#4 Use an actionable frame CTA for higher scan rates

To help increase the number of scan-through rates, add an actionable frame text to your QR Code. (Learn more about QR Code with CTA)

A relevant QR Code frame especially comes in handy during feedback collection, booking appointments, and lead generation.  

It lets users know what to expect upon scanning, further convincing them to scan and fill in the online form. 

FAQs 

Can I create a QR Code for a Google Form? 

Yes, you can. Using a QR Code generator for Google Forms, you can create QR Codes that link to your online form.

Can I get a QR Code for a Google form

Yes you can get a QR Code for a Google Form using Uniqode’s QR Code generator for free.

1. Simply go to Uniqode’s QR Code generator.
2. Add your Google Form link in the “URL” tab
3. Customize the QR Code color, size and template
4. Download your Google Form QR Code

How do I share a Google Form with a QR code?

Create a Google Form and share it with a QR Code in a few easy steps.

1. Create your Google Form and copy the link.
2. Open Uniqode’s dashboard and select ‘Create QR Code’.
3. Choose the QR Code type as ‘website’ and paste the Google Form URL.
4. Your QR Code will be generated.
5. Customize it to suit your brand design.
6. Test the QR Code before sharing it.

• Author Details
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Author Details

Shweta Menon

Content Marketer , Uniqode

A happy writer with a fascination for technology, a passion for marketing, and a love for good literature. Feel free to reach out to her on LinkedIn to spark conversations about any of the above.

shweta.m@mobstac.com

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