Uniqode’s QR Code Form: Collect Responses Easily and Generate Leads

According to a HubSpot report, over 50% of companies use online forms as a primary source for lead generation.  

Digital forms have become a powerful tool for marketers in the post-pandemic world. They are easy to manage, contactless, and more effective when capturing leads. 

And, with more than 45% of form data being submitted on mobile devices, it is clear that smartphones are the preferred medium for users to fill out forms.

Traditionally, marketers use emails, app notifications, SMS, etc., to share surveys and forms. But what if you want to include online forms in posters, brochures, or other marketing collaterals? 

If you use web links, the users must pull out their smartphones, open the browser and tediously type in the URL before finally accessing the form. 

This is a long journey and certainly impacts the user experience. So how do we resolve this gap and connect digital forms to the physical world? 

The answer is QR Code powered forms. 

A QR Code form enables users to scan and access online forms effortlessly. You can easily capture responses, automate surveys and avoid hefty paperwork. 

Your audience can share feedback, RSVP for events, and respond to surveys and polls using QR Codes for forms.  

In addition, Uniqode’s QR Code maker lets you create, modify and manage campaigns at scale. Leverage our in-house analytics feature to track your QR Code performance, analyze data and gather more leads. 

Table of contents

1. 7 reasons to choose Uniqode’s QR Code forms
2. How to make a QR Code form
3. Things to keep in mind before creating a QR Code form
4. Industries that can benefit from QR Code forms
5. Frequently asked questions

7 reasons why you should choose Uniqode’s QR Code form

#1 Customize form response based on logic jumps

Logic jumps in forms and surveys enable you to customize every interaction with the user based on their response. 

Let’s say you want to create an eligibility form for college admissions. You want to ensure that the form is customized to display questions based on how the student answers. 

Uniqode’s logic jump feature lets you tailor responses according to the answer. Once you’ve created the form or survey, share it via QR Codes. 

Just place the QR Code form inside the school or college premises. Students can scan it on the go and submit their responses instantly. 

This way, you can have interactive forms and segregate your audience based on response.  

Want to learn more about logic jumps in forms? Check the detailed steps here.

#2 Enhance form functionality with a built-in calculator 

Uniqode’s QR Code forms come with a built-in calculator. With this handy feature, you can create different types of forms like quizzes and automate scoring. 

Set values for each question and make a logic jump based on how the submitter answers. At the end of the quiz, show the user their total score on the thank you page. 

The calculator feature is ideal for creating health declaration forms, class tests, instant price quotations, and much more.

Watch here: How to add calculator in QR Code forms

#3 Easy to customize and mobile-friendly

Uniqode offers over 20+ ready-to-use survey templates such as event feedback, exam registration, real estate estimate, retail orders, etc. 

You can also create a new form from scratch per your brand design and colors. 

From the font style to background colors and images, you can choose themes that best reflect your brand aesthetics. 

Once you’ve created your form, attach it to a QR Code campaign within the same dashboard. Whenever a user scans the QR Code, they will be redirected to a custom form that is mobile-friendly and easy to navigate. 

That’s not all. You can further design your QR Code to match the aesthetics of your online form. Add a logo to the QR Code, change its shape and color, and do much more with Uniqode’s dynamic QR Code generator. 

#4 Make forms more accessible with multi-language support 

A report published by the U.S Census Bureau found that over 350 languages are spoken across the United States, making it one of the most linguistically diverse countries in the world. 

Less than 26% of internet users worldwide use English to search, read or write content. (Source: Statista)

This means a diverse, multilingual population consumes information in different languages. 

So how do you communicate with a varied user base, especially when you set out to share online forms? 

The answer lies with multilingual QR Code forms. 

A multilingual QR Code redirects users to a personalized form based on their device’s language setting. You can communicate with a wider audience in their preferred language and collect more responses. 

For instance, you can create a QR Code form in English and share it across various locations without worrying about the language barrier. When the user scans the QR Code, they can access the form in Spanish, Portuguese, Mandarin, or any other native language. 

Uniqode’s QR Code solution now features QR Codes with multi-language support for up to 221 different locales.

Also read: Multilingual QR Codes – Deliver content in your consumers’ preferred language

#5 Track QR Code scans and gather analytical data

49% of companies use marketing data to improve their campaigns and customer experience. (Source: G2)

Besides redirecting to an online form, Uniqode’s QR Code form also enables you to track their performance. 

Using our in-house analytics feature, you can track various metrics like the number of scans, location of scanning, device type, date and time, etc. 

In case of form abandonment, you can trace the user journey and see which part of the form triggered them to leave.

For those of you who want to gather more analytics and get an in-depth insight into the QR Code performance, Uniqode lets you integrate campaigns with Google Analytics, or you can use other form analytics solutions for form metrics

You can collect and check your forms’ responses and understand your users better with the help of key performance metrics. 

Also read: Know more about QR Code tracking

#6 Retarget users and convert potential leads

According to WPforms, nearly 68% of people abandon a form after beginning to fill it out. This is where the importance of retargeting comes in and helps you convert potential customers. 

Let’s say a user abandoned a travel inquiry form. You can retarget them using images of the location they intended to visit and offer unique tour packages which might bring them back to your website. 

All you need to do is add Facebook Pixel and Google Ads to your QR Code campaign. Analyze data using Uniqode’s built-in analytics, and retarget customers for better conversions. 

Note: Retargeting via Facebook Pixel and Google Ads is only available for Enterprise customers. 

Also read: What is QR Code retargeting?

#7 Dynamic QR Codes to easily edit campaigns

A dynamic QR Code offers you the flexibility to edit forms without reprinting or resharing the QR Code with users. 

Let’s say you want to modify a post-purchase survey to include more queries. With a dynamic QR Code, you can make those changes hassle-free. 

Instead of generating a new QR Code, you can redirect the existing one to your updated forms page. 

Save changes on your dashboard, and the latest updates will reflect instantly. 

With the help of a dynamic QR Code generator, you can repurpose your QR Code campaigns and save time, effort, and resources.   

Also read: Best dynamic QR Code generator: Compare and choose

How to make a QR Code form?

Now that you’ve read all about the unique benefits of creating a QR Code for forms, here’s how you can make one using Uniqode’s custom QR Code generator: 

1. Create a form
2. Attach the form to a QR Code

First, create a form on Uniqode’s dashboard 

#1 Log in to Uniqode’s dashboard and click on ‘+Create’. Select the option ‘Form’.  

You can get started by signing up for a 14-day free trial or purchasing a plan suitable for your organization.

#2 Select the form template.

Choose your preferred form layout from 20+ ready-to-use templates. Select ‘Create New’ if you wish to make a customized online form from scratch. 

#3 Set up your form and click on ‘Next’.

Uniqode’s form editor comprises 4 different sections. You can customize them according to your requirements.

I. Questions – Choose from different types of responses to your form. If required, you can also define specific questions as mandatory. 

II. Welcome screen – Customize the start screen of your form with a title, description, and an image if required. Since it’s the beginning of a user journey, you must have an appealing welcome screen.  

III. Thank you page –  You can customize the last screen of your form with a title, an actionable CTA, and add a redirection URL. 

IV. Logic jumps and calculator – Use the logic jump and calculator feature to customize your form based on user response. 

#4 Design your form as per brand aesthetics.

Choose from ready-made themes or customize the form layout and color based on your brand style.

#5 Finish setting up your form

Now that you’ve added content and designed your form, finish setting it up in a few more steps. 

I. Email notifications – You can choose to send and receive email notifications whenever someone completes your form.

II. Retargeting – You can set up retargeting for your online form using Facebook Pixel ID and Google Conversion ID.

III. Set default language – Uniqode allows you to select from over 20+ languages. You can select any language and it will reflect in your form.  

Attach the form to a QR Code in 5 easy steps

#1 Go to ‘QR Codes’ on the top-left side of your dashboard. Click on ‘+Create QR Code’ on the top-right corner.

#2 Select the campaign type ‘form’.

#3 Select the form you created and enable multi-language support if required.

You can see the mobile view of your form on the right side of the dashboard. Click ‘Next’ to create a QR Code.

#4 Customize your QR Code.

Select a QR Code template, modify the CTA frame, QR Code shape, color, and much more to suit your preference. 

Click ‘Next’.

#5 Download your QR Code for the form.

The QR Code for your digital form is now ready. Download it in any of the available formats (PNG, JPG, SVG, EPS, and PDF)) that best suits your requirements. 

Bonus: Uniqode’s dashboard will be your one-stop shop for all insights. You can view survey results and track QR Code performance without switching platforms. 

Things to keep in mind before creating a QR Code form

#1 Pick the correct QR Code size

Since forms are essential for gathering customer information, they must be easily scannable. 

Your QR Code size should at least be 1 cm x q cm so that smartphones can easily scan it. However, depending on the surface area, you can use the below formula to calculate the minimum size of your QR Code: 

QR Code size = Distance between the QR Code and the mobile device/10

Check out our QR Code sizing guide to know more. 

#2 Choose a suitable QR Code format

It is important to download your QR Codes in a format most appropriate for your campaigns. 

You can use formats like JPEG and PNG if you plan to stick QR Code forms on smaller surfaces like books, posters, notice boards, etc. 

We recommend using scalable formats like SVG, EPS, and PDF to avoid distortion. You can easily resize the QR Code for multiple marketing mediums. 

Also read: QR Code printing guidelines

#3 Use an actionable CTA for a better response

A catchy CTA will improve the number of scans on your QR Code. A customized QR Code frame comes in handy when trying to collect feedback, increase sign-ups and convert more customers. 

Since forms are often used for practical purposes, people will only scan your QR Code if the CTA is clear and to the point. So let users know what to expect upon scanning and increase your response rate. 

#4 Reduce form abandonment with optimizations

While it is necessary to test your QR Code functionality, check your online form for issues that may lead to form abandonment. 

Verify that your form isn’t too long and all the fields are responsive. Ensure that your online form is optimized for a faster loading time. 

This will improve the user experience and increase the number of responses.

Industries that can benefit from QR Code forms

#1 Travel and tourism

Global trends show that despite the pandemic, the travel industry has seen an upward trend, with a revenue of over $600 million in 2022. 

Technological advancement is one of the key contributing factors to the revival of tourism. From self-check-in to mobile keys and paperless surveys, the adoption of contactless operations has heavily contributed to the growth of the travel sector. 

Guest surveys were the most commonly used hospitality technology, followed by self-service check-in. (Source: Statista)

One such technology which can enable lead generation and increase revenue within the travel industry is QR Codes. 

QR Code forms are a great way to collect customer information. Travel agencies often deploy digital forms to receive booking inquiries and collect feedback from customers.  Integrating these forms with a travel CRM software ensures that customer information is collected seamlessly and can be used to enhance customer experiences and marketing efforts.

With a QR Code form, travel agents can place them across locations like outside the airport, hotels, on-boarding passes, billboards, and pamphlets. Customers can scan and access the online form in a contactless manner.  

Feedback and ratings go a long way in scaling the business in the hospitality industry. 

If you are a hotel owner having trouble getting feedback, deploy QR Code forms to collect responses and ratings. Post it on your front doors or reception area so people can easily access it. 

#2 Education

Schools and colleges can leverage QR Code forms for various purposes like tracking attendance, conducting quizzes, sharing application forms, organizing course evaluation surveys, etc. 

Educational institutions conduct a lot of events that occur routinely. They have new enrolments every year, students sign up for clubs and activities. Tests and quizzes take place as a part of the curriculum. 

Because of the recurring nature of these events, it would be more productive to automate this process with QR Code forms. 

QR Codes for forms can help you set up an efficient workflow. For instance, you can collect daily class attendance by placing a QR Code inside the classroom. Students can use QR Code to fill out form and record their participation. 

That’s not all. Organizations in the US spend over $210 billion annually on paper-based forms. Eliminating paperwork can significantly reduce your expenses and also contribute to sustainability initiatives. 

 Also read: QR Codes in classrooms for innovative learning.

#3 Healthcare 

According to Insider.in, nearly 90% of people have their mobile phones within arms reach 24/7. Similarly, over 80% of healthcare workers engage with their patients using smartphones. 

With the adoption of the latest technologies and the growing usage of smartphones, the healthcare industry can leverage this to its advantage via QR Codes. 

Healthcare professionals can deploy QR Code for forms and do away with paperwork. They can collect patient information and access it quickly with QR Codes. 

Deploy QR Codes across various touch points so patients can self-schedule appointments, register for medicines, check hospital room availability, etc. 

Hospitals can also conduct patient satisfaction surveys using QR Code forms. 

This will significantly reduce paperwork and the operational costs associated with it. With QR Code forms, hospitals can register patients faster, and doctors can check in on patient records and deliver healthcare efficiently and quickly. 

Also read: Benefits of using QR Codes in healthcare.

#4 Event management 

According to data, nearly 50% of CEOs believe that event marketing delivers a higher ROI than any other marketing channel. Most of the B2B brands use events to generate qualified leads. (Source: Sweap)

Event management can become lucrative when combined with the latest technology. As check-in will be the first point of contact with attendees, it is important to choose the right check-in technology for your event. QR Codes in events are an innovative way to entice the audience. Do away with paper-based forms and deploy QR Codes across various marketing collaterals.

Let your audience self-register for events, conferences, book fairs, etc, with a QR Code form. If you are organizing a career fair, generate a QR Code form and let customers share their details and register for the same. 

You can use this information to generate leads and retarget your audience on Facebook and Google. 

Other than event registration, you can leverage QR Code forms to sell event tickets and collect feedback. 

Also read: Make event management easier and more innovative with QR Codes.

Frequently asked questions

#1 What are QR forms?

QR Code forms are digital forms that can be easily accessed with a single scan. Create an online form on Uniqode’s dashboard and attach it to a dynamic QR Code. 

Users can scan the QR Code and access your forms in a contactless manner without having to type in a URL or fill-out paper forms. 

#2 How do I create a QR Code for a form? 

You can create a QR Code for a form in 6 quick steps: 

1. Go to Uniqode’s QR Code generator. 
2. Log in to your dashboard and click on ‘+Create QR Code’. (If you don’t have an account, sign up for a free 14-day trial)
3. Select ‘Form’ as the QR Code type. 
4. Create your form and save it.
5. Attach the form and generate your QR Code. 
6. Test and download the QR Code.

#3 Can I use QR Code to fill out form?

Yes, you can use QR Codes to fill out forms. Most Android and iOS devices now have a built-in scanner within the camera app. You can open your camera app, and point it at the QR Code to scan and access the online form.

#4 How to link a QR Code to a Google Form?

You can link a QR Code to Google Forms in 5 easy steps:

1. Log in to your Uniqode dashboard and click on ‘+Create QR Code’.
2. Select ‘website’ as your campaign type.
3. Input your Google form URL in the space provided and click ‘next’.
4. Customize your QR Code as per brand aesthetic.
5. Your QR Code for Google Forms is ready for download.

#5 Can you make a QR Code for a Google Form?

Yes, you can create a QR Code for Google forms. Refer to the above mentioned steps and generate your Google Form QR Code within minutes.

• Author Details

Author Details

Veni

Veni is a content marketer with Uniqode. She specializes in B2B SaaS-focused content, intending to educate audiences about products and services. Connect with her on LinkedIn if you want to discuss content creation, SEO marketing, and conversion strategies.  

https://www.uniqode.com/blog/

veni.e@beaconstac.com