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Offline and online experiences are not meant to be in silos – definitely not in 2021. In an attempt to bridge the gap, brands have already added QR codes to their offline presence – on product, packaging or marketing material.
However, in our conversations with FMCG, CBD and CPG brands, we realized that 80% of them are using these tiny black-and-white squares at 10% of their potential.
Table of Contents
- Uniqode’c QR Code solution for smarter marketing
- Reasons why Uniqode QR Code platform is superior
- How is a Uniqode QR Code different from a basic QR Code
- Why should businesses already using QR Codes switch to Uniqode?
QR codes in 2021 have not only integrated the offline and online worlds in seamless ways but have also emerged as a powerful engagement and re-targeting channel. If you have been using QR codes for a few years now, this blog post will address how you can upgrade your QR codes to achieve 3X better O2O (offline-to-online) conversions.
Uniqode’s QR Code solution is built for smarter marketing
Fortune 500 companies such as Nestle, Johnson & Johnson, and Puma have switched to Uniqode’s QR platform to create an integrated QR code marketing campaign for their consumers.
Here are a few reasons why the Uniqode QR code platform is superior to your current one:
#1. Scan to access web pages, PDFs & images
One of the most basic applications of a QR code is to allow users to access a website, a PDF manual or a social media website. With Uniqode, you can not only accomplish these, but you can also create QR codes that display images, open Appstore/Google Play or Google Maps.
Create your first PDF to QR Code
#2. Initiate user action (call, message, email) to generate leads
Capture offline footfalls to generate leads. Currently, when a consumer walks out of your business location, you have no way to reach out to them with future campaigns. With Uniqode’s QR codes you can make this happen. Allow consumers to scan a QR code and make a call (or a missed call), send a pre-filled message or send an email.
You may want to read: How to select the best QR Code generator
#3. Switch campaigns linked to the QR code
Uniqode supports dynamic QR codes, which allows businesses to rotate and modify campaigns linked to it. This opens up a host of possibilities for a brand.
A/B test campaigns – See what works best
Try different campaigns for scheduled time duration and pick the winner. Try a web page vs PDF, or test two variations of a web page, or just test two different offers.
Deliver different campaigns at different days
Change campaigns based on the kind of footfalls you get to your business location. Or, you could just switch campaigns during new product launches, or inform consumers about the selected product of the month!
#4. Measure and fine-tune campaigns
It’s not always obvious what kind of information will best resonate with a consumer. Trying different campaigns using a dynamic QR code, helps brands identify a strategy for placing QR codes and the call-to-action next to it. This often doubles, if not more, the engagement with offline products and locations.
With Uniqode’s analytics engine, see what’s working and what isn’t with real-time performance reports for your QR code. Use analytics to predict your consumer’s location and behavior, so you know how to talk to them.
#5. Align QR codes with your branding
QR codes do not have to be black and white anymore. You can create QR codes in brand colors and logo. With Uniqode’s QR platform you can also modify the shape of the QR Code. With attractive QR codes, our customers have successfully increased their scans by 4X.
Learn why customized on-pack QR Codes are vital for CPG brands
#6. Retarget consumers scanning your QR codes – online
If you have an offline presence, you know how difficult it is to get consumers to walk-in for the first time. What if they aren’t ready to buy when they first find you? Or, what if they didn’t find your store for a repeat purchase? From an internal survey, we found that 83% of first-time users switch to a competitor brand.
Unless you bring them back.
That’s where Uniqode’s QR code solution comes in. Retargeting consumers who scan QR codes is a powerful new marketing channel that helps convert them into customers after they’ve left your store. These consumers are retargeted with advertisements on online channels like Google and Facebook.
Learn how to design a customized QR Code
#7. A robust and secure QR management system
As easy as QR Code campaigns are to create, it can often go sideways when unauthorized, free third-party tools are in the mix. With Uniqode, businesses can enjoy robust security standards and frameworks to deliver unlimited secure and seamless campaigns. Once a campaign is over, you can use the QR dashboard to redirect the URL to your preferred website or create another high-intent lead generation landing page.
How is a Uniqode QR Code different from a basic QR code?
| Basic QR codes | Uniqode’s QR codes | |
| Appearance | Black and white squares | Colored, interesting patterns, logo for branding |
| Destination URL | Fixed | Dynamic |
| Success metrics | Non-Trackable | Trackable |
| Purpose | Redirect to an online campaign | A complete engagement & retargeting marketing channel for the offline world – Redirect to an online campaign- Generate leads- Get repeat visitors- Retarget offline consumers- Measure & fine-tune campaigns |
| Security | Not secure | Connected, safe and scalable platform for businesses |
Why should businesses already using QR codes switch to Uniqode?
Most brands use QR codes as a regulatory compliance practice. However, QR codes should be placed front and center to drive your marketing campaigns. At Uniqode, we reimagined what QR codes are capable of and build a QR code solution that can not just direct offline traffic to online channels, but also –
- Generate offline leads
- Build brand awareness
- Measure the efficiency of offline marketing
- Retarget offline consumers and bring them back to e-stores or physical stores (Like Google Adroll, but for the offline world!)
- Get feedback at the point it matters the most – when consumers are using your products
- Build a cadence to repeat orders
Have 10mins? Then, you have time to create and perfect a QR code marketing campaign. Get started with a comprehensive QR code solution now!
Monika Adarsh is the Director of Inbound Marketing at Uniqode where her primary job is to help users find answers to anything related to QR Codes. She works closely with customers to understand QR Code usage trends and build a framework for successful QR Code campaigns. She enjoys documenting her learnings about the QR Code market as posts and playbooks. She also anchors a podcast to uncover ways of using QR Codes in DTC/CPG brands. In her free time, she loves gardening and decorating spaces.
