Andrea Zanardi, ICT business partner at Davines Group, oversees the team that creates, monitors and manages the QR Code strategy. They wanted a solution to make more product and educational resources accessible to professional hairdressers who use Davines Group products for their clients.
Challenge: Share product education and inspiration in multiple-language
Being one of the leaders in haircare technology, Davines offers some of the best professional training in the industry through websites and in-person shows.
Until recently, Davines relied on paper-based materials like product inserts and brochures for in-person resources; the company began noticing the need to include more information they could share using the former means.
Andrea’s team had QR Codes in mind as the simplest and most effective way to increase the content sharable from physical means. But they wanted a solution that would offer:
✅ Dynamic QR Codes that the Davines team could update
✅ Share content in multiple languages without creating multiple landing pages
✅ Host and share PDF-based resources using QR Codes
✅ Monitor and measure the success of the codes to adjust strategy
Solution: Dynamic QR Codes pointing to multilingual landing pages
Andrea’s team found all the solutions they sought on Uniqode, including sharing multi-lingual content from the same QR Code.
Davines Group started creating QR Codes on Uniqode and printed them in brochures for shows, inside product packaging as inserts, and for disclaimer information, among other uses.
For example, their QR Codes link to one of the following:
- A video tutorial that shows how to apply a product
- A PDF that shares more product information, including how it’s used, benefits, and best practices
- A landing page in the professional’s language of choice, boosting their global reach
Combining these use cases helps the team continue educating professionals long after they’ve attended a show or purchased a product.
Being dynamic QR Codes, the team at Davines was able to routinely update the resources without having to change the printed QR Codes. Andrea and his team also heavily emphasize tracking and analytics to ensure the ongoing success of their strategy.
Results: Improved reach. Better accessibility. Multi-lingual experiences
Hair technology and trends move fast, but the Davines Group team moves faster. With a global reach, they continue to innovate their products and how they deliver products and education to their customers.
With Uniqode’s QR Code management platform, they are now more equipped than ever to keep up and set the pace for hair care manufacturers globally.
Learn more about how Uniqode can help you educate and inspire your customers, no matter where they are, with dynamic QR codes, multilingual experiences, and in-depth analytics.
