State of QR CodeS
Transforming Customer Engagement in the Phygital Era
In 2025,
a smartphone camera is capturing moments user intent
through QR Codes.
a smartphone camera is capturing moments user intent
through QR Codes.
In today's world, where inboxes overflow, and notifications go unnoticed, QR Codes stand apart. Unlike push notifications that compete for attention, a QR scan represents a conscious choice. It's the user raising their hand, ready to engage. This simple act transforms every physical surface into a gateway for meaningful digital engagement.
The direct, user-initiated connection creates an opportunity for businesses to deliver exactly what customers need and when they need it.
No longer a convenience, QR Codes have become a competitive necessity for businesses aiming to excel in customer engagement.
“
"We're not replacing anything - we're unlocking everything. Every physical asset in your business can now start a conversation with your customers."
Sharat Potharaju
Co-founder & CEO, Uniqode
About this
Report
To document this transformation, we're introducing our first comprehensive State of QR Codes Report. This report reveals how organizations are using QR Codes to enhance their customer engagement strategies and create more valuable interactions at every touchpoint.
Stay at the forefront of QR innovation with exclusive insights, trends, and strategies delivered to your inbox.
Stay at the forefront of QR innovation with exclusive insights, trends, and strategies delivered to your inbox.
Chapter 01
QR Codes Have Gone Mainstream
59% of customers scan QR Codes daily, but the real story isn't in the frequency - it's in the intent.
Chapter 02
Reshaping Customer Engagement
QR Codes have broken the linear relationship between scaling customer touchpoints and rising costs.
Chapter 03
Engagement to Business Value
Products and places now generate value through QR Codes, achieving 37% CTR at significantly less cost.
Chapter 04
QR Infrastructure Defines CX
QR Codes represent your brand in every scan, and research shows most tools fail quality requirements.
Chapter 05
The Next 18 months with QR Codes
QR Codes are evolving from static squares to dynamic gateways, reshaping how people interact with brands.
Who we Surveyed
We surveyed 601 business leaders across industries to learn how QR Codes are impacting their businesses.
Scale and Scope
51%
represent enterprises with 1,000+ employees
24%
from companies with $100M+ annual revenue
79%
currently utilize dynamic QR Codes
58%
manage 1,000+ QR Codes
100%
have achieved 1,000+ scans minimum
Scale and
Scope
Scope
Industry Breakdown
Industry
Breakdown
Breakdown
Company Size
15%
100-199
17%
201-500
17%
501-1,000
22%
1,001-5,000
13%
5,001-10,000
16%
10,001+
Company Size
QR Codes Created
0%
1-99
42%
100-999
40%
1,000-9,999
18%
10,000+
QR Codes
Created
Created
QR Code Scan Volume
0%
1-999
51%
1,000-9,999
49%
10,000+
QR Codes
Scan Volume
Scan Volume
What is Customer Engagement
in the Phygital Era?
Today, customers aren't just online or offline anymore – they're moving fluidly between physical and digital worlds.
Customer engagement in the phygital era means blending these physical and digital interactions to meet customers where they are and when they're ready to engage.
Every physical touchpoint, from product packaging to store displays, can now start a digital conversation. This report shows how leading companies are using QR Codes to make these conversations count.
Why Customer-Initiated QR Engagement Matters Now
A fundamental shift is reshaping customer engagement
Physical touchpoints are becoming
two-way conversations
Every product, package, and place can
create value beyond its physical form
Customer journeys that blend physical and digital show
2x higher engagement
95%
of businesses believe QR Codes help them
gather first-party data