Transforming Customer Engagement into Business Value

QR Codes are challenging the economics of customer engagement, delivering 3-4x higher connection rates at a fraction of traditional costs.

Breaking the Linear Growth Model

Businesses can now scale their customer touchpoints without proportionally scaling their costs.

Traditional Approach

More customer touchpoints required more resources, more staff, and more budget.
More Customers
More
Staff
Higher Costs

Advanced Approach

Turn any surface into a sales channel with QR Codes at zero personnel costs.
More Customers
QR Touchpoints
Efficient Growth

The Impact

The Result

Every physical touchpoint transforms from

Cost Center to
Revenue Generator
Data Collection Point
Sales Channel
Customer Insight Engine
37%
Avg. CTR on destinations linked to QR Code
‍(as a result of the high intent traffic from QR Codes)
58%
Companies report growth
(by adding QR Codes to their customer touchpoints)
When every product can start a conversation, every surface becomes a sales channel.
Companies have reported growth without scaling their teams but by rethinking their engagement infrastructure with QR Codes as an integral part.

The Impact

Every physical touchpoint transforms from

Cost Center to
Revenue Generator
Data Collection Point
Sales Channel
Customer Insight Engine
When every product can start a conversation, every surface becomes a sales channel.

The Result

37%
More interactions (clicks)
(3-4x higher than traditional channels)
58%
Companies report growth
(by adding QR Codes to their customer touchpoints)
Companies have reported growth without scaling their teams but by rethinking their engagement infrastructure with QR Codes as an integral part.

The First-Party Data Revolution

Third-party Data
Expensive
Less accurate
Limited Insights
First-party QR Data
Permission-based
Rich insights (intent based)
Cost-effective
95% of businesses report that QR Codes are helping them gather valuable first-party data. But the real story lies in the scale - 49% of businesses are collecting data from over 10,000 customer interactions.

$100M+ Club: The Proof is in Their Process & Result

Large enterprises ($100M+ revenue) are setting the pace for QR adoption, representing 24% of our respondents. Their approach reveals a clear pattern
SCALE
58
%
manage
1,000+ QR Codes
79
%
companies use
‍dynamic QR Codes
INVESTMENT
25
%
invest
‍$500+ monthly
34
%
invest between $100-
$499 monthly
RESULT
95
%
project
‍revenue growth in 2025
97
%
companies see
‍improved targeting

The New Value Creation Model

The economics become even clearer when we look at specific industries:
01

Retail 
25% Adoption Rate

Transforming
Physical spaces into digital assets
Impact
63
%
use product packaging as revenue channels
RESULT
Every surface becomes a sales point
Each industry leverages QR technology differently, creating unique value propositions and transformation pathways aligned with sector-specific needs.
02

Healthcare 
19% Adoption Rate

Transforming
Time-intensive interactions into automated flows
Impact
52
%
enhance customer service via QR Codes
RESULT
Better care delivery, lower costs
Each industry leverages QR technology differently, creating unique value propositions and transformation pathways aligned with sector-specific needs.
03

Manufacturing 
18% Adoption Rate

Transforming
Supply chains into digital threads
Impact
43
%
improve logistics tracking
RESULT
New ways to validate, track and optimize operations
Each industry leverages QR technology differently, creating unique value propositions and transformation pathways aligned with sector-specific needs.

The investment in QR Codes is not slowing down.

The future is here:
57% of organizations plan to increase their investment in QR Codes.
TL;DR
• QR codes enable 3-4x higher engagement at fixed costs
• 57% are planning to increase investment in QR Codes
Let us help you find your ideal QR touchpoints
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Chapter 04
The missing piece in enterprise QR adoption