Customers Are Scanning Daily, But What Makes Them Scan? (Let’s find out)
In 2025, scanning a QR Code has become a reflexive customer behavior.
9 in 10 users are engaging with QR Codes on at least a weekly basis. But the real story isn't in the frequency - it's in the intent. QR Codes are now a familiar, trusted tool that customers proactively seek out to access information, entertainment, and utility on their terms. They're a customer mandate. The question isn't whether they'll scan - it's whether you're ready when they do.
The new rules of customer engagement have been written - Businesses who understand this, are winning at customer interactions.
Where Customers Are Already Engaging
The QR ecosystem has matured across every critical touchpoint. Top QR touchpoints include
57%
Informational
Use
Use
52%
Restaurant Menu
54%
Advertisements
54%
Security & Authentication
68%
Mobile Payment Apps
61%
Loyalty Programs
68%
Product Packaging
Note: *Participants in this survey could choose more than one response
Our team can help you identify the perfect use case for your business.
What Customers Actually Want And Most Companies Miss
INFORMATION
79%
CONVENIENCE
66%
value
56%
Trust
53%
PERSONAL
39%
Note: *Participants in this survey could choose more than one response
The customer verdict is in. Customers see QR Codes as more than just a link - They view QR Codes as a portal to personalized, valuable experiences.
Scan Motivators
Key factors that influence scanning decisions
Key factors that influence scanning decisions
What This Means for Your Business
01
Treat every scan as a ‘hello’.
Customers are choosing to engage—are you giving them a reason to? Generic experiences actively harm brand perception.
This is more than just a behavioral shift. It’s a business necessity.
02
Consider every scan as high-intent.
A QR scan means the customer is already paying attention. Basic QR implementation is no longer enough.
This is more than just a behavioral shift. It’s a business necessity.
03
Every scan is an opportunity for loyalty (or disappointment).
If you’re treating QR Codes as just another marketing tool, you’re leaving money, data, and engagement on the table.
This is more than just a behavioral shift. It’s a business necessity.
TL;DR
The QR market is maturing fast. The goal isn't just to implement QR Codes anymore - it's to implement them better than your competitors.