How to Create a Link-in-Bio Page With Uniqode Linkpages

There’s a universal truth in packaging and print: the space is small, but the things you need to say are not. You have ingredients, usage notes, safety warnings, a brand story, an offer, and a support path, all competing for a few square centimeters. 

And when you finally add a QR Code to save space, another problem shows up:
What if customers need more than one resource?

One link or file shouldn’t restrict you. A single QR Code should be able to deliver multiple resources. This is what link-in-bio pages make possible. One link becomes a hub for multiple links or resources, including product information, booking pages, downloads, videos, contact forms, and social profiles.

For creators, that is often enough. For businesses, needs increase quickly: branded custom domains, analytics that reveal insights such as who is accessing the page and from where, and compliance standards that legal teams will approve. 

Uniqode solves this with Linkpages, our business-ready version of a link-in-bio page. It’s a clean, mobile-first landing page that provides customers with everything they need in one scan, including product details, how-to videos, offers, sustainability notes, and contact forms.

This guide walks through how Linkpages work, when they actually help, and how CPG brands, retailers, and marketers use them to turn tiny physical spaces into rich digital experiences.

Table of contents

• What is a link-in-bio page or a Linkpage?
• Why businesses use link-in-bio pages
• Uniqode Linkpages: Features at a glance
• How to create a link-in-bio page with Uniqode Linkpages
• Customization tips for high-performing Linkpages
• Best practices for creating Linkpages
• When link-in-bio pages make sense
• Linkpages vs. other link-in-bio tools
• Start building Linkpages
• Frequently asked questions

What is a link-in-bio page or a Linkpage?

A link-in-bio page is a lightweight landing page designed to house multiple links in one place. Visitors arrive via a single URL, whether from a social bio, QR Code, or shared link, and see a curated list of resources they can tap through.

The format originated on Instagram, where profiles are limited to one clickable link. Creators needed a workaround to share merch stores, YouTube channels, affiliate links, and newsletters from that single slot. Tools like Linktree emerged to fill the gap.

However, the concept quickly outgrew its social media origins. Marketers realized the same format works anywhere you’re constrained to one link or need a simple, mobile-friendly way to organize multiple destinations:

• QR Codes on product packaging
• Email signatures
• SMS campaigns
• Event badges and signage
• Print ads and brochures
• Business cards

A link-in-bio page isn’t a replacement for a website. It’s a distribution layer, a simple, scannable hub that points visitors to the right place without overwhelming them with navigation. When connected with QR Codes, it becomes a bridge between a constrained physical space and the full depth of your digital content.

Why businesses use link-in-bio pages (and why most tools fall short)

Recruiters, clients, or users can find everything they need immediately without having to navigate scattered resources.

For businesses, the impact is even more substantial. A unified link gives teams a consistent way to share product pages, demos, support documents, pricing sheets, and onboarding resources. Sales and marketing teams no longer circulate mismatched or outdated links. 

Here are the core issues:

1. Branding limitations: Generic tools provide a page on their domain with limited visual control. Creators may be fine with that. Brands that invest heavily in recognition are not. When visitors land on a different domain with a different visual system, trust drops, and the brand connection weakens.
2. Analytics gaps: Knowing how many people viewed your page is a start. But marketers need more: which links get clicked, where visitors came from, what devices they’re using, and if the page is connected to a QR Code, where in the world they were scanned. 
3. No compliance story: Industries such as healthcare, finance, pharma, and enterprise require tools that meet strict security and privacy standards. If a legal team inquires about SOC 2, GDPR, or HIPAA, most link-in-bio tools are unable to meet those requirements.
4. Separate subscriptions: A business using a QR Code platform often ends up paying for a second tool to manage link-in-bio pages, which means two dashboards, two billing cycles, and two sets of analytics that don’t talk to each other.
5. No dynamic updates: The real power of link-in-bio pages becomes apparent when they’re connected to something physical, such as packaging, signage, or print materials. If the page cannot be updated after printing, the content becomes static. Many tools treat these pages as isolated assets rather than as destinations within larger campaigns.

Uniqode Linkpages solves these problems. They’re bundled with QR Code plans (not a separate subscription), built with enterprise-grade compliance, and designed to work as the destination layer for physical campaigns, not just social bios.

Uniqode Linkpages: Features at a glance

Before walking through the creation process, here’s what you’re working with:

How to create a link-in-bio page with Uniqode Linkpages

Building a Linkpage takes about five minutes. Here’s the full process.

Step 1: Log in and start a new Linkpage

Sign in to your Uniqode dashboard. In the left navigation, click Linkpages, then + Create linkpage.

You can:

• Start from a template: Pre-built layouts for common use cases (events, product pages, contact pages)
• Start from scratch: A blank canvas for full control

Templates are useful if you want to move fast or need inspiration. Start from a blank template if you have specific brand guidelines or a use case that doesn’t fit a standard template.

→ Related: Linkpage templates: which one to choose

Step 2: Set up your page details

Before adding content, configure the basics:

• Page title: This appears at the top of your Linkpage and in browser tabs. Keep it clear and on-brand.
• URL slug: The end of your Linkpage URL (e.g., linkpages.pro/your-slug). Make it short, memorable, and relevant.
• Custom domain (optional): If you’ve connected your own domain, select it here. Your URL becomes yourbrand.com/your-slug instead of a generic short link.

A branded URL builds trust before visitors even see the page.

Step 3: Add your links

Click + Add link to start building your page.

For each link, you’ll provide:

• Title: What visitors see (be specific — “Download Product Specs” beats “Click Here”)
• URL: Where the link goes

How many links should you add?

There’s no hard limit, but restraint matters. A Linkpage with over 15 links becomes a wall of text. Visitors don’t know where to start, so they leave.

Aim for 5–7 links maximum. If you need more, consider:

• Prioritizing the top actions visitors actually need
• Using widgets (like embedded PDFs or videos) instead of links to external pages
• Creating multiple Linkpages for different audiences or use cases

Link ordering matters. Put the most important action first. If you’re running a promotion, the link should be placed at the top of the page. If you want demo requests, that CTA leads.

Step 4: Add widgets for richer content

Links aren’t the only type of content. Click + Add widgets to include:

• Text: Add context, announcements, headlines, or descriptions. You can adjust size, color, alignment, and style, which can be useful for setting up sections or highlighting key messages.
• Image Gallery: Display product shots, team photos, or campaign visuals in grid or carousel format. Images often determine whether visitors stay or bounce, so use high-quality visuals that reinforce your message.
• Upload PDF Add menus, spec sheets, brochures, guides, or any document visitors can view.
• Embed Video Pull in videos from YouTube, Vimeo, or Wistia. You can set videos to autoplay or mute by default, which is helpful for QR Code scans where visitors might be in public spaces.
• Social links: Add buttons for your social media profiles. Keeps the Linkpage focused on primary actions while giving visitors a path to learn more about your brand elsewhere.
• Form: Attach a Uniqode Form to capture leads, run surveys, or collect feedback. Form submissions are trackable in your dashboard so that you can tie engagement back to specific Linkpages or QR Codes.
• Separator: Insert a horizontal line between content blocks. Simple, but it creates visual breathing room, especially useful when you’re combining multiple content types on one page.
• Linkpage (nested): Link to another Linkpage. Useful for campaigns with multiple landing pages, or when you want a master Linkpage that serves as a hub for related pages.
• Call: Add a tap-to-call button so visitors can reach your business directly from the page. Particularly valuable for local businesses, sales teams, or support use cases.
• SMS: Add a tap-to-text button. Useful for businesses that handle customer communication via text: appointments, quick questions, or opt-ins for SMS marketing.
• Linkpage: Link to another Linkpage within the same Uniqode account. Useful for campaigns with multiple landing pages, or when you want a master Linkpage that serves as a hub for related pages.
• Location: Enter your address, and the widget generates an embedded map with directions. Mobile-friendly, so visitors can navigate to you directly from their phones.
• Business Hours: Display when you’re open. Helpful for retail, restaurants, or any business where visitors need to know availability before showing up.

Widgets turn a Linkpage from a list of links into a lightweight landing page. A CPG brand might include a product video, an image carousel, a PDF with sourcing information, and a wholesale inquiry form, all on one page, and all scannable on mobile without leaving the experience.

Customization tips for high-performing Linkpages

Building the page is the first step. Making it perform is the second. Use these customization tips to ensure your Linkpage drives results:

Lead with the primary action

Decide on the one thing you want visitors to do. Place that link or widget at the top and let everything else support it. If you are promoting a product launch, the purchase link leads. If you are capturing leads, the form goes first. Do not bury the goal.

Use specific, descriptive link titles

Generic titles waste attention. Clear titles set expectations and improve click-through rates.

Add visual cues

Thumbnails and icons make the page easier to scan, especially on mobile. Use a consistent icon set so the page feels cohesive.

Keep it scannable, not scrollable

A Linkpage shouldn’t feel like a mini-website. If visitors have to scroll through 20 items to find what they need, most will leave.

Aim for everything essential to be visible on the first screen (above the fold on mobile). Use widgets to group related items. A single embedded PDF is better than five links to different documents.

Match your brand exactly

Default templates look generic. Take the extra five minutes to:

• Use your exact brand colors (hex codes, not “close enough”)
• Upload a high-resolution logo
• Choose a font that matches your brand guidelines
• Adjust button styles to feel consistent with your website

The details matter. A polished page signals professionalism; a generic one signals “we didn’t have time for this.”

Best practices for creating Linkpages

Focus on one goal per page

Trying to do everything on one Linkpage leads to a cluttered experience. If you have multiple audiences or objectives, create multiple pages:

• One for product information (linked from packaging QR Codes)
• One for event attendees (linked from badge QR Codes)
• One for social followers (linked from Instagram bio)

Each page can be tailored to its audience and purpose.

Update regularly

A Linkpage with outdated content is worse than no page. If your “Summer Sale” link is still live in October, visitors lose trust.

Set a recurring reminder to review your Linkpages: monthly for active campaigns, quarterly for evergreen pages.

Use password protection strategically

Not everything needs to be public. Use password protection for:

• Internal resources (sales playbooks, partner guidelines)
• Pre-launch content (early access for VIPs)
• Gated offers (exclusive discounts for specific audiences)

This keeps sensitive materials secure without building separate infrastructure. You can currently add a password to the QR Code itself and share the Linkpage through a password-protected QR Code. 

Connect to dynamic QR Codes

If your Linkpage is the destination for a printed QR Code, make sure the QR Code is dynamic. Static QR Codes can’t be updated; if you need to change the destination, you’re reprinting.

Dynamic QR Codes allow you to swap destinations at any time. You can change or update the Linkpage, even after the QR Codes are printed on physical materials.

Test on mobile first

Most visitors arrive on phones, especially if they’re coming from QR Code scans. Always preview your Linkpage on mobile before publishing. Check that:

• Text is readable without zooming
• Buttons are easy to tap
• Important content is above the fold
• Videos and images load quickly

When link-in-bio pages make sense (and when they don’t)

Linkpages are intentionally lightweight. They excel in simple, multi-link scenarios but are not suited for deep or complex content.

Skip a Linkpage when:

• You only need to share one link (just use the direct URL)
• You need long-form content (build a landing page or blog post)
• You need complex navigation or multiple sections (build a microsite)
• You’re optimizing for SEO (Linkpages are for distribution, not ranking)

Use a Linkpage when:

• You need to share multiple resources from one touchpoint
• You want to update content without changing the URL or QR Code
• You need analytics on what visitors engage with
• You want one page that works across packaging, events, social, and email

Linkpages vs. other link-in-bio tools

There are plenty of link-in-bio tools like Linktree, Shorby, and Beacons. Here’s how Uniqode Linkpages compare for business use:

Note: If you’re using Uniqode for QR Codes, you will get complete access to Linkpages for free. 

Start building Linkpages

If you’re already on Uniqode, your Linkpages are in the dashboard. Open one, connect it to a QR Code, and see how it performs.

If you’re evaluating platforms, start a free trial. Build a Linkpage for a real use case, such as a product launch, an upcoming event, or a sales resource. Five minutes of hands-on building will tell you more than any feature comparison.

Create your first Linkpage →

Frequently asked questions

1. How do I create a bundle link?
To create a bundle link, you first create a Linkpage that consolidates multiple links into one. Follow the steps below to create a Linkpage:

Step 1: Log in to the Uniqode dashboard
Step 2: Go to the “Linkpages” section on the dashboard and create a new Linkpage
Step 3: Add all your links to the Linkpage
Step 4: Customize your Linkpage’s background and buttons
Step 5: Turn on geo-analytics and retargeting
Step 6: Click “FINISH” and copy the URL of your Linkpage

The URL of your Linkpage is the bundle link you can share with your customers.

2. How do I make multiple links in one link?
To make multiple links accessible through a single link, create a landing page with all your links. 

With Uniqode’s Linkpage feature, you can easily add and manage multiple links within a single page. When the end-user clicks on the shared link, they will be directed to the landing page to access all the included links.

3. How do you share multiple links via one URL?
Once you create your Linkpage with all the desired links, you can simply copy the URL of the Linkpage and share it with your customers through text messages, instant messaging apps, social media, or email. 

When customers click the shared URL, they will be directed to the Linkpage, where they can access all your links.

4. Is a Linkpage the same as a landing page?
No. A landing page is typically designed for a specific campaign and features longer content, forms, and a single conversion goal. A Linkpage is simpler. It is designed for quick navigation, guiding visitors to the right resources. A landing page is the destination, while a Linkpage acts as the hub that directs visitors there.

5. Can I use a Linkpage without a QR Code?
Yes. You can copy the Linkpage URL and use it anywhere, including social bios, email signatures, SMS campaigns, paid ads, or any place you would share a link. The QR Code is optional.

6. Do Linkpages work on mobile?
Yes. Linkpages are designed to be mobile-first, as most traffic comes from QR Code scans and social platforms. Always preview your page on a mobile device before publishing.

• Author Details

Author Details

Sukanya VS

Content Marketer , Uniqode

Sukanya is a Content Marketer at Uniqode and a former journalist who fuses newsroom curiosity with SEO-savvy storytelling to help brands grow online. She’s on a mission to demystify digital business cards, digging deep into data, trends, and user behavior to spotlight how they transform how we network and generate leads. Her content doesn’t just inform—it equips. Outside the digital realm, she’s either rescuing animals, getting lost in a plot twist, whipping up kitchen experiments, or chasing stories worth telling.

sukanya.v@uniqode.com